Case Studies

MZ WALLACE

At MZ Wallace, I led the creation and oversaw execution of all new product in order to uphold consistent brand vision, deliberate design, and high quality execution. As a result, sales doubled between 2018 and 2019.

COLE HAAN

Cole Haan underwent a re-branding, aimed at targeting a younger customer while celebrating the heritage of the brand. Learn more about my contributions to the re-launch and successes.

KIPLING

Kipling celebrates “making happy” through offering lightweight, colorful accessories that delight the customer. Kipling was an early adopter of developing sustainable materials for accessories. I designed a collection around an eco-friendly fabric for the brand.

Coach

In addition to building technical packages for core collections and SKU adds, I worked on artist collaborations, exclusive legacy products, and exploratory concepts.

B. Makowsky

For B. Makowsky, I launched innovative, trend right product and branding for a collection re-launch. This resulted in a TSV for QVC that generated over $3 million in sales in a single day.

Kate Spade

Where it all started — I developed and updated new styles for several categories: novelty straw, small goods, cosmetics, baby, and pet accessories.