Hi, I’m Alicia.
As a handbag designer with over 15 years of experience working for brands like Coach, Kate Spade, Cole Haan, and MZ Wallace, I have been tasked with creating collections that not only embody the spirit of the brand, but also meet business targets in the cost and strategy realm.
I am a firm believer that fashion is for all — no matter the price point. Considered design, appreciation for the craft, and intuitive functionality are not to be sacrificed.
Through identifying brand white space opportunities, careful material sourcing & thoughtful development with an emphasis on circular design, I can build your next hero product or collection.
People often want to pick my brain about product ideas. I typically work on long-term contracts but, I’ve developed a 1 Hour Strategy Session for anyone that is looking to create value out of a quick conversation. You are welcome to book a 1 Hour Strategy Session here.